VENUES
Location, location, location . . . . Beyond content and purpose, the location of your event is vital to its success.
As your partner, we will spend focused time with your team in determining potential cities and venues, conducting extensive research and presenting you with the best options based on the information gathered on your behalf. Then following your selection, our team works diligently to negotiate the best terms in the industry to benefit both your company and your event.
Venue Selection
- Research past locations where applicable and determine viability for future dates
- Prepare an “open dates” calendar
- Provide analytical research on potential cities and venues
- Arrange and conduct city and venue site inspections
- Offer full reports on all venues researched, make recommendations and once selected, move forward on contract negotiations
Contract Negotiation
- Rates
- Cutoff Dates
- Concessions
- Agenda and Function Space
- Food & Beverage Management and Performance
- Exhibit Space
- Cancellation
- Attrition
- Contract Management Issues to include: Force Majeure, Overbooking, Non Performance, Change in Management, Contract Addendums, etc.
- Rights of Termination
- Indemnification
- ADA and other protection acts
- Deposit, Credit and Payment Terms
For more information on how we can plan your next venue experience CONTACT US HERE! We are confident in knowing that we will be the best choice!

VENUES PROVIDED FOR:
- Conventions & Conferences
- Trade Shows
- Training & Seminars
- Corporate Dinners & Receptions
- Incentive Travel Programs
- VIP & Customer Trips
- Board Retreats

What is a Convention? A Blog Series by Sterling Events!
Convention Definition: A meeting or formal assembly, as of representatives or delegates, for discussion of and action on particular matters of common concern. 1. Conventions are for networking and voicing your opinion. Unlike conferences, conventions should be used to...

What is a Conference? A Blog Series by Sterling Events!
Conference: Definition: Merriam-Webster dictionary: “A formal meeting in which many people gather in order to talk about ideas or problems related to a particular topic, usually for several days.” So lets break that down some. 1. A Formal Meeting. In this case formal...

Top Incentive Trips and Destinations
Top performers for a company deserve the best! So when you reward them, why not reward them with the best incentive trips that you can think of? Heres a list , in no particular order, of some of the top places to have for your next incentive trips! 1) Amsterdam,...
WENT ABOVE & BEYOND OUR EXPECTATIONS!
There was a lot riding on this event, with 800 people attending including our worldwide CEO and other key executives, along with sales people from over 70 countries around the world. You and your team did an outstanding job and continually went above and beyond our highest expectations. Even with changes, additional requests and weather issues to deal with, you made it all happen flawlessly, no matter what. We were certainly in the best of hands, and look forward to working with you on future events.