FOMO: The Fear Of Missing Out.
When you are running an event, you want it to be something that everyone wants to get into. What you want to do is, create FOMO. There are lots of ways to do this, but we would like to share with you our top 3 ways to create FOMO.
1 Hire Influencers to be at your event: Musicians, Big name key note speakers, fireside chats with sports legends! Get the people who you know will get the biggest draw. If you are on a tight budget, get local big names to draw in a local appeal. When you are able to get Influencers to your event, you will create a big fear of missing out on someones idol or the chance to meet one. Big events are meant for networking, why not give your attendees the chance to network with a superstar?
2 Enticing Prizes: Cars, cash, and getaways are big draws for getting attendees to your event. Have some of your sponsors put up prizes and giveaways to make sure no one wants to miss out on winning something huge. At the least your attendees have a 1 in 2000 chance of winning something, and that is something you should mention. Also you can give exclusive deals with sign up codes and early registration prizes.
3 Exclusivity: Who wants to go to a club thats open to the public? That would get crowded and muddled with people who don’t have anything to add to the event. Make sure your event is open for a limited amount of serious people. This will create a buzz of exclusivity for the event and make sure that the event is only full of people who are very into the subject of your event and can network appropriately!