The Sterling Story

Over 25 years ago, my wife Paula and I had the dream of starting our own business and our research showed the need for corporate travel management services in small to mid-sized companies. We chose Winston-Salem, NC as it’s my hometown and we chose the name Sterling because it exemplified the type of business we wanted to become and the quality of service we wanted to deliver – authentic; real; genuine; of the finest quality. Ask us today and we’ll tell you, we never imagined back then the extent to which our dream would evolve.

In 1999, we sold Sterling Travel Co. and retained the meeting and events division, Sterling Events Co. Since that time, we have grown our meetings and events portfolio as well as adding destination management services, audio visual services, meeting technology services, and design and décor services, plus offices in Raleigh, Charlotte and now Charleston. Our home office continues to be located near Winston-Salem, NC.

Over the past two decades, we have remained flexible to the needs of the marketplace, taking on new challenges and exploring new ideas, often at the request of our clients. We continue to hire and recruit a group of incredibly talented and focused team members that are without question our most valuable asset. Their professionalism and dedication is the simple, clear reason for our success and growth.

Through the years and the struggles of operating any business, we have remained steadfast in our one, true mission – to always provide the signature standard of Sterling service and to deliver dreams and solutions to each and every client. This may focus on the dreams of a bride and groom on their special day or the solution to a corporate meeting planner’s challenge with a critical event for their company.

We are incredibly fortunate to have a loyal client base and I cannot express to you how much we value these longstanding relationships. We treasure the confidence and trust our clients have placed in us for over 25 years and we strive every day to deliver the highest levels of service to each of our clients. Every day is a new opportunity to delight and create the WOW experience that we are known for.

Simply put, we are passionate about serving our clients and that is the one difference that makes all the difference. We invite you to see what that can mean for you and your event.

With Sterling Regards,
Wayne Thomas